Marketing Information System for Natural Products

Author: ANSAB
Publisher: ANSAB
Language: English
Date of Publication: October 2010
ISBN: 978-99933-796-7-6
Number of Pages: 24+10
Price: Free

This Toolkit focuses on the process of setting up a marketing information system (MIS) program and the methods of collection, processing and dissemination of information on markets and marketing of natural products. The objective is to provide guidance in developing and implementing the MIS for natural products in order to enhance market transparency and good value chain governance.

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